Assigned to create a comprehensive brand guide for a fictional company, this project includes a detailed creative brief covering all aspects of branding such as color palette, typography, logo design, tagline, print and digital campaigns, and merchandise. All elements are developed within Adobe Creative Suite to ensure consistency across a multichannel campaign.
Selected Nuuly and crafted a creative brief to launch a comprehensive multichannel campaign, which included print, digital, and alternative executions to address a challenge for the company. Developed a detailed media plan for Glossier, outlining campaign goals, key performance metrics, and a complete media flowchart. This plan emphasized strategic media placement to boost brand awareness and engagement across targeted channels, further enhancing their logo design recognition.
Conducted in-depth research and analyzed data from multiple sources to create strategic recommendations for expanding company reach and enhancing audience engagement. Additionally, developed a detailed creative brief for a new multichannel campaign, outlining key insights and essential information to guide the logo design process effectively.
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