Assigned to create a comprehensive brand guide for a fictional company, covering all aspects of branding such as color palette, typography, logo design, tagline, print and digital campaigns, and merchandise. All developed within Adobe Creative Suite
Selected Nuuly and created a comprehensive multichannel campaign , including print, digital, and alternative executions to solve a problem for the company. Developed a comprehensive media plan for Glossier, outlining campaign goals, key performance metrics, and a detailed media flowchart. The plan focused on strategic media placement to enhance brand awareness and engagement across targeted channels.
Conducted in-depth research and analyzed data from multiple sources to create strategic recommendations for expanding company reach and enhancing audience engagement. Additionally, developed a detailed creative brief for a new campaign, outlining key insights and essential information to guide the design process effectively.
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